About Us

ID Merchandising is focused on improving counter sales profitability for the wholesale distributor. Due to increased customer sophistication and DIY Home Centers, wholesale distributors are expected to have a retail environment with wholesale margins. ID Merchandising understands your business and your customer. We will provide you with intelligent counter selling solutions that make sense for the wholesale distributor.

Solutions that will:

Are You State of the Art, or in a State of Need?

There are new media solutions available to further differentiate your business from the competition. Customers have unique buying habits. Increase customer retention by recognizing what influences your customer's buying decision.

ID Merchandising will provide you with:

We Know your Customer

Your customer is not a "shopper" but he or she is a consumer, who is influenced by certain external effects such as:

We will work with you to decide what the key influencers are for your business and what will keep your customer coming back to your business with their next order.

About the Owner

Hello! Thank you for visiting the ID Merchandising website. I have worked with Distributors, Manufacturers and Retailers for more than 20 years helping businesses grow top line sales. Whether your sales floor just needs a quick refresh or an entirely new look and feel, I can help you achieve your goal. Your counter sales floor is the face of your business; often times just slight improvements are needed that will strengthen your company's brand identity as well as increase impulse sales. Take this test: Walk into your customer sales entrance pretending you are a customer and not an employee of the business, based on what you see – would you want to shop there? If you think there is room for improvement, please give me a call or an email to set up a free consultation.

Thank you,
Carol Barron
ID Merchandising

To set up a free consultation, please call 214-315-5111 or email info@idmerch.com